Important things to consider when selecting your agent
Thinking of selling? In today’s complex market, selling residential real estate requires knowledge, creativity, experience, enthusiasm and the financial ability to advertise and promote your property throughout the marketing process. Here’s a look at what you can expect from Titan Realty Group when you work with us:
Define the target buyer pool.
The agent should have a clear understanding of who your target buyer is. Ask your agent about the buyers they’re targeting with your home’s marketing plan. A good agent will have research and knowledge of the area and know the buyer pool like the back of their hand.
Listen for the agent to tell you about demographic shifts in the neighborhood, who’s moving in and who’s moving out, and make sure they have a clear and vivid picture of the people who would buy this house.
Are they young families looking to settle down before the school year starts? Are they older, making your single-story style an attractive option for aging in place?
Creating outreach to draw in buyers.
An agent’s marketing plan for your home should provide a clear course of action for how they plan to attract buyers and generate buzz about your listing.
Think of it as a map that shows the road to the final destination—in this case, selling your home. The plan need not be a slick document, but it does need to be in writing.
If all your agent can talk about is putting your home on the MLS, which then syndicates your property details to top real estate sites like Zillow, Trulia, Realtor, and Redfin—then it’s a sign to move on.
Visually make your home standout.
If a picture is worth a thousand words, then great pictures could be worth tens of thousands of dollars when you’re selling your home.
89% of homebuyers browsing online find property photos “very useful,” according to the National Association of Realtors. According to 2017 data from the National Association of Realtors, 51% of buyers found the home they purchased on the internet—more than any other source.
So, ask your agent point blank if they plan to hire a professional photographer to snap pictures that will put your home in its best light.
Attractive photos of the interior and exterior of the home—the spacious living room, the updated bathrooms, the freshly painted walls—force a buyer who’s shopping online “to slow down and notice” your home.
The Price is right.
The sales price is the most important part of any marketing plan.
Your agent should be well-versed in creating a comparative market analysis to price your home accurately from the get-to.
Pricing a property too high is going to lose you money in the long run, so you want your agent to be real with you about what happens if your home sits stale for too long.
How aggressive will your agent be in adjusting the price to market conditions and buyer demand?